The UK Government has asked regulators in the UK, including the Competitions and Markets Authority (CMA), to conduct reviews into the development and application of artificial intelligence (AI) foundation models.

The CMA is now initiating an initial review into competition and consumer protection considerations of AI innovations. The review will look to determine how the implementation of artificial intelligence can be supported in a way that benefits consumers, businesses and the UK economy in accordance with the following principles as identified by the government: safety, security and robustness; appropriate transparency and explainability; fairness; accountability and governance; and contestability and redress.

The purpose of the CMA’s review is to identify any gaps in copyright, security, and privacy, and to safeguard consumers in the future with regard to artificial intelligence innovation and use. The review could contribute to future changes in how businesses conduct and manage consumer data.

The CMA investigation comes as the UK’s American counterparts are also moving to investigate regulation, responsible use, and the development of artificial intelligence.

Following the launch of OpenAI’s AI chatbot ChatGPT in November 2022, AI, and in particular generative AI, has surged in popularity in the workplace and consumer world.

As Editor of Lawble, Gill helps business and individuals become better informed about their legal rights. Gill is a content specialist in the fields of law, tax and human resources.